Keeping Your Website's Content Relevant
By John Metzler
Visitors and search engines love content-rich
web sites, but just having a lot of content on your web site is
not enough. It all has to be relevant to a main topic with each
page or section of the web site having a specific theme (And yes,
this includes any resource or links pages the site may have). Each
page should have its own topic and content should not stray to a
If you are promoting your graphic design business
and have a page on business card design, stay on the topic and refrain
from using a page title such as "Graphic Design company in
Vancouver, Canada - business cards, logos, letterheads". Your
want the business card design to be the most important key phrase.
There are two main reasons for content relevancy.
The first is so that visitors have an easy time understanding the
flow of your web site. Visitors who have to search through multiple
pages to find the information they're looking for won't be visitors
much longer. The average web site user takes about three seconds
to decide whether or not stay on a site. A clear idea of what your
site is about should be apparent immediately, followed by easy navigation
to other pages that display further topics in more detail.
The second reason for keeping content relevant
throughout your web site is for search engine algorithms. Keyword
relevancy is an important part of search engine optimization. The
more relevant your web site's content is for a specific term, the
more likely the site is to show up near the top of search results
for the term.
Keyword density is another big deal with search
engines. There is an optimal ratio of key terms to the overall amount
of text that must be used for search engine optimization purposes.
The more unrelated terms that are used consistently throughout the
content will bring down the percentage of more important keywords.
Keyword density matters throughout an entire web site, not just
on certain pages.
Other areas to keep an eye on are the contact
page, about us page, and any other pages that you may not think
are important to have optimized for search engines such as advertising
devoted to reciprocal links. There's nothing wrong with them unless
you link out to a lot of unrelated web sites. The keywords that
are used in the anchor text and surrounding description text will
detract from your overall site content if they are not related.
Incoming links from unrelated sites are fine, but keep in mind that
the links page counts as part of your web site as a whole.
Consider using a reciprocal links page as more
of a resource for visitors instead of a long list of irrelevant
sites. This not only appeases search engines but your visitors as
well. And as mentioned before, both visitors and search engines
should be kept in mind when creating web site content.
An expert at organic SEO, John Metzler has held executive positions in SEO firms since 2001. He offers ethical search engine optimization services at FreshPromo.ca.
* If you are interested in using this article on your website, you must comply to our reprint/copyright requirements. Thank you.
Other SEO articles:
:: Why Optimize Your Site for Search Engines?
:: Google's New SEO Rules
:: What Constitutes a Complete and Effective SEO Campaign?
:: Keeping Your Website Content Relevant
:: Getting Back To SEO Basics
:: Google PageRank: Not Worth The Worry
Assessment of your Web Site
Before hiring a search
engine optimization company, site owners should know a few
things about their web site and competition. Although FreshPromo
offers SEO services, we also offer this detailed analysis,
free of charge and with no obligations, to anyone looking
to hire a search engine marketing firm. Our reviews are done
by SEO experts and include a ranking report on Google, MSN
and Yahoo, as well as suggestions and observations unique
to your web site.
Take the Search
Engine Optimization Analysis Today : :